Ask yourself how your clients and prospects react to and remember you.  Are you just another engineer or marketing representative with a business card?  Does your presentation lack punch and conviction?  Are you memorable and do you make a good impression?  Will your clients and prospects take your calls and return your emails?  You don’t have to be a full time marketing person to ask yourself these questions and embrace the concepts discussed in this edition of BYB.

The goal is for you to totally separate Aquaterra from everyone else.  Everyone else = Your Competition.  I relate to this in personal experiences with my wife as we have been searching for a new house.  All I hear from her is that this house does not have the WOW Factor.  I asked her what she meant, and as she explained her thought process I realized that is the same thing our clients should be experiencing with Aquaterra.  What does this mean?  I think it means the same thing whether you are looking for a house, or an engineer or a consultant.  We all want to experience the WOW Factor.  The WOW Factor turns your prospects into customers and your customers into loyal clients.  The WOW Factor is your ability to be different and to stand out, and is directly linked to increased sales and growing revenue.  By giving that extra effort, being responsive, having on time delivery, and showing you care about the client, their project, and possibly their problem are all part of our clients experiencing the WOW Factor in Aquaterra.

Aquaterra is experiencing many WOW Factor moments when we impress our clients or the client of our competition sees what we are producing and how we are responding to the needs of our clients.  By continuing to operate and conduct our business in a manner that will WOW our clients, they will continue to come back for more.  This is how we will turn the tables on our competition, and continue to solidify relationships with existing clients.

So ask yourself, “Are our clients saying WOW?”  And more importantly, ask yourself “How can we illustrate the WOW Factor with our clients and prospects to build our business?” Ask yourself€¦

• Would you buy from Aquaterra if you were the client?
• Would you buy from you if you were the client?
• Do you have what it takes to stick with it, stick to it and do it until it’s done?  Are you professional, prepared, passionate and believe in yourself and Aquaterra?
• Will your client be compelled to act as a result of your presentation or proposal?
• Will the client remember you and talk to others about you and Aquaterra in a positive way?
• Do you have the attitude and confidence in yourself, your peers, and your operation to really deliver the WOW Factor?

Stay tuned for Part 2 of The Wow Factor.  I’ll give you some ideas and actions on how to present the Wow Factor.

- Ricky

This entry was posted on Saturday, November 17th, 2007 at 4:53 pm and is filed under Building Your Business, Personal Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.